We developed and delivered new templates to deliver on tough targets. We pushed to ensure we delivered creative, emotional pieces – that also packed a retail punch and delivered on content. The templates were rolled out across the brand and sent out to over 1 million customers per lodgement.
We wanted to make customers feel that they’re informed and in control, making it easier to relax and enjoy their journey to health and happiness. So we show that Bupa will share all the latest health and wellness information, hints and tips with them so they can relax in the knowledge that their tomorrows will be happier and healthier. It was essential to continue the level of beauty and detail we’d demonstrated in the Welcome communication – to show customers that Bupa makes the experience […]
Le Coq Sportif needed to raise awareness in Australia over the festive season. We created a uniquely Australian reminder of the beauty and peace that is around us and within us; a tribute to our beautiful country. We were lucky enough to secure the legendary Australian actor and voice talent, Lani Tupu, to deliver a message of hope, kindness and action; a perfect demonstration of the brand. View press and the full video here http://www.campaignbrief.com/2015/01/smile-its-2015—le-coq-sporti.html
St.George needed customers to take their Vertigo out of the sock drawer once they’d made the most of the balance transfer offer – and start spending on it. So we developed a new way of looking at credit card debt and spending. We acknowledged it not as debt from life, but as credit from living to the full. We enabled customers to cast off their guilt and take charge of their finances. We developed an immediately engaging way to demonstrate this is […]