Storytelling Assets Pitch Decks Mood film script and VO Brand Tone creation and narrative Customer Journey Lift script and sound loops Town Crier scripts Wayfinding Signage Poetry for staff talent recruitment Delivery This storytelling inspired a handcrafted approach, and illustrative specialist Scenes by Dean created over 2,500 individual hand drawings to bring to life experiences so spectacularly unique, they became a tourist destination. A 12 week timeline didn’t stop our big dream; to bring the wonder back to retail. We […]
Issue Some of Telstra’s 6.5 million customers weren’t finding resolutions to their problems, resulting in a declining Net Promoter Score (NPS). Solution We created the Check-In service to ask “Can we do better for you?” We empowered all Telstra staff to make Check-In calls and solve customer problems, no matter how high they had to go. Each customer got a detailed 12-month usage analysis with plan and usage recommendations. Every customer had the chance to Check-In via DMs, eDMs or SMS. A dedicated […]
We developed and delivered new templates to deliver on tough targets. We pushed to ensure we delivered creative, emotional pieces – that also packed a retail punch and delivered on content. The templates were rolled out across the brand and sent out to over 1 million customers per lodgement.
We wanted to make customers feel that they’re informed and in control, making it easier to relax and enjoy their journey to health and happiness. So we show that Bupa will share all the latest health and wellness information, hints and tips with them so they can relax in the knowledge that their tomorrows will be happier and healthier. It was essential to continue the level of beauty and detail we’d demonstrated in the Welcome communication – to show customers that Bupa makes the experience […]
Le Coq Sportif needed to raise awareness in Australia over the festive season. We created a uniquely Australian reminder of the beauty and peace that is around us and within us; a tribute to our beautiful country. We were lucky enough to secure the legendary Australian actor and voice talent, Lani Tupu, to deliver a message of hope, kindness and action; a perfect demonstration of the brand. View press and the full video here http://www.campaignbrief.com/2015/01/smile-its-2015—le-coq-sporti.html
St.George needed customers to take their Vertigo out of the sock drawer once they’d made the most of the balance transfer offer – and start spending on it. So we developed a new way of looking at credit card debt and spending. We acknowledged it not as debt from life, but as credit from living to the full. We enabled customers to cast off their guilt and take charge of their finances. We developed an immediately engaging way to demonstrate this is […]
We created the brand for the Australian World Cup Bid from the ground up: a tone of voice and set of values, colours, words and communications that expressed the character, infrastructure and capabilities of our nation, alongside its growing passion for football. We delivered the launch across a huge range of mediums, including: digital, outdoor, promotional materials, press, print, internal communications and brand guidelines. Like what you read? Contact me
Despite being a girl, I have a real soft spot for the HiLux. I loved watching the boys on Top Gear fight long and hard to destroy one – and realise they never would. I love the way they fit so well with the rugged, hard working Australian way of life. So even though a lot of the site was technical information, it was great to be involved with a vehicle I’ve grown so fond of. And yes, I did […]