Storytelling Assets Pitch Decks Mood film script and VO Brand Tone creation and narrative Customer Journey Lift script and sound loops Town Crier scripts Wayfinding Signage Poetry for staff talent recruitment Delivery This storytelling inspired a handcrafted approach, and illustrative specialist Scenes by Dean created over 2,500 individual hand drawings to bring to life experiences so spectacularly unique, they became a tourist destination. A 12 week timeline didn’t stop our big dream; to bring the wonder back to retail. We […]
Issue Some of Telstra’s 6.5 million customers weren’t finding resolutions to their problems, resulting in a declining Net Promoter Score (NPS). Solution We created the Check-In service to ask “Can we do better for you?” We empowered all Telstra staff to make Check-In calls and solve customer problems, no matter how high they had to go. Each customer got a detailed 12-month usage analysis with plan and usage recommendations. Every customer had the chance to Check-In via DMs, eDMs or SMS. A dedicated […]
We developed and delivered new templates to deliver on tough targets. We pushed to ensure we delivered creative, emotional pieces – that also packed a retail punch and delivered on content. The templates were rolled out across the brand and sent out to over 1 million customers per lodgement.
St.George needed customers to take their Vertigo out of the sock drawer once they’d made the most of the balance transfer offer – and start spending on it. So we developed a new way of looking at credit card debt and spending. We acknowledged it not as debt from life, but as credit from living to the full. We enabled customers to cast off their guilt and take charge of their finances. We developed an immediately engaging way to demonstrate this is […]
The Webby Awards were established in 1996, and are presented by the International Academy of Digital Arts and Sciences. Markwebber.com has been selected as an honouree at this years awards, for demonstrating an outstanding standard of excellence in design, usability and functionality. We sit alongside such industry goliaths as pottermore.com and people.com. So you can imagine that all of us involved with the site are very proud! Want award winning work for your business? Get in touch.
We created the brand for the Australian World Cup Bid from the ground up: a tone of voice and set of values, colours, words and communications that expressed the character, infrastructure and capabilities of our nation, alongside its growing passion for football. We delivered the launch across a huge range of mediums, including: digital, outdoor, promotional materials, press, print, internal communications and brand guidelines. Like what you read? Contact me
Mark Webber has used talent, tenacity and sheer determination to work his way from grassroots to the top of the world’s most expensive, elitist sport. Working with Mark and his team, over several months we created a new tone of voice, word and brandmarks, colour palette, and graphic devices. We launched them to the sporting world by means of a new website, markwebber.com. Like what you read? Contact me to discuss what Jen Dobbie Copy can do for you. (markwebber.com was designed […]